Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab in Google Ads. The tool allows you to select “compare,” but doesn’t actually show you the information.
Google’s response. Google Liaison Ginny Marvin responded that she had flagged the issue to the ads team.
Why we care. Accurate reporting is key to optimization. Advertisers need full transparency and the ability to view their data and compare performance across specific periods of time.
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About The Author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
