Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller.
This is stated during the Google Search Central SEO office-hours hangout recorded on December 10.
Brian Harnish joined the livestream to ask Mueller a followup question regarding a comment he made on Reddit about website authority.
Mueller said it’s hard to call a site authoritative after publishing 30 articles on a particular subject.
With that being the case, Harnish asks how Google views single page websites.
This leads to Mueller adding more context to the statement he made on Reddit, saying it’s not necessary for every website to position themselves as an authority.
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Read Mueller’s full response in the section below.