I was delighted to learn that 62% of respondents already have an ethical framework. Before I get into more details, I want to define what I mean by ‘Compliance, Privacy, and Ethical Framework.’
An ethical framework ensures clients and agencies align on the approach, which helps you get buy-in. You must share this framework with clients, ideally at the onboarding stage.
A convincing AI framework should include:
1. Your approach
Split your approach between onsite SEO and offsite SEO if relevant. Give a holistic overview of how you’d typically approach using AI to support these pillars of SEO.
At this stage, listing every task you use AI for might not be necessary, but provide details on how you’d approach it. For example, your approach may be across onsite SEO to help with inspiration (perhaps across seed keywords, metadata, and more). Or, you may use AI for general data analysis, organization, and categorization.
Telling clients you use AI for ideation indicates you’re not completely reliant on AI for onsite analysis.
If you prefer to give a task-by-task breakdown, that’s your prerogative. But with SEOs utilizing new innovative AI techniques by the day, this might save you some effort to update it regularly.
Additionally, you should include a complete list of different generative AI tools you lean on. For example, this may be:
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ChatGPT-4
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Bard
