The Super Bowl made another trip around the sun for a faceoff between the top two teams in the NFL, and of course, the world was excited.
While the Chiefs and Eagles hashed it out on the field, we paid special attention to one of the most important aspects of the Super Bowl LVII—and no, it wasn’t the halftime show. (Although, Rihanna was great out there!)
Instead, we took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. Over the course of this report, you’ll see stats on engagement, activity, and audience to see who performed the best.
So if you’re a social media or marketing buff, grab your hot wings, gather around the big screen, and let’s kick off!
Brands We Watched This Super Bowl
For Super Bowl 2023 marketing on social media, we monitored 10 brands entertaining us on game day.
We chose brands that would be easily recognized around the globe:
- Pepsi
- Planters
- Apple Music
- FanDuel
- Draft Kings
- Heineken
- Budweiser
- Doritos
- Pringles
- M&Ms
We used Social Tracker to monitor growth percentage and changes in audience, engagement, and activity across three primary channels: Facebook, Instagram, and Twitter.
We were also able to view the Top Content by Channel and isolate stats by brand to see even deeper insights.
Using Social Tracker, we can easily see where users are most engaged across social channels like Facebook, Twitter, and Instagram. This gives us insights into which channels receive the most engagement—including likes and comments.