Today’s Ask An SEO question comes from Sommer, who asks:
What might be factors contributing to high on-page SEO scores but low domain authority?
Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority.
As you know, on-page SEO is about enhancing individual web pages with the aim of achieving higher rankings on search engine results pages (SERPs) and attracting an increased flow of relevant traffic.
On the other hand, domain authority is a term commonly used to measure a site’s overall authority based on its backlinks.
What Is Domain Authority?
Domain authority should only be used when referring to Moz’s tools.
What I refer to as link authority measures a website’s overall trustworthiness and authority in the eyes of search engines based on various factors such as the quality and quantity of inbound links, website age, and online presence.
Several tools besides Moz – including Ahrefs, Majestic, Semrush, and others – can help measure your link authority.
High On-Page SEO Score With Low Link Authority
What happens when a website has a high on-page SEO score but a low link authority?