On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more changes.
Here are some charts from Google Search Console showing you what I noticed after removing AMP from this site.
I should note that we removed AMP because I didn’t want to use the workaround for GA4 to track AMP. Plus, AMP is not required anymore for top stories and the like. I followed the Google documentation when removing AMP from this site.
In this chart, you can see the valid AMP pages went from a constant healthy number to zero AMP pages, which is what was expected. You can click on any of the images to enlarge:
And of course, the AMP errors spiked for a bit, also expected:
The “issue” was that Google had the AMP URL referenced in the canonical page but I removed it but there was a delay in the reporting. You can see those details in this drill in report: