What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year?
Our fourth annual State of SEO Report is packed with valuable insights, including the most pressing challenges, emerging trends, and actionable strategies SEO practitioners like you have faced over the last year and what they see on the horizon.
Find out how top search teams are tackling challenges. Download the full report today.
Top Challenges In SEO: From Content To Algorithm Changes
In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern.
In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023, where 55.9% of SEO pros felt algorithm updates helped their efforts at least a little.
Why?
Simply put, creating the most helpful and expert content no longer guarantees a top spot in the SERPs.
To complicate matters, Google’s algorithms are constantly evolving, making it crucial to adapt and stay updated.
Budget Constraints: A Major Barrier To Success
Our survey revealed that budget limitations (cited by 19.4%) are the number one barrier to SEO success and the primary reason clients leave (by 41.0% of SEO professionals surveyed.)
