TikTok opens its premium content feature, Series, to more creators


Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series.

Who is now eligible. Creators must be at least 18 years old and have:

  • An account that is at least 30 days old.
  • Posted four or more public videos in the last 30 days.
  • At least 1,000 “authentic” video views in the last 30 days.
  • 10,000 or more followers.
    • If you have less than 10,000 followers but meet the other criteria, you can apply by providing a link to premium content you’ve previously sold on other platforms via TikTok’s Creator Center.

The announcement. It was added today as an update to TikTok’s original announcement of Series.

What is Series. One TikTok Series can consist of up to 80 videos, each up to 20 minutes long. TikTok creators can set their own prices, anywhere from $1 to $190. All the content in a TikTok Series is behind a paywall.

Why we care. Creators now potentially have a new revenue stream, that rewards them for creating higher-quality content that attracts more viewers.

Dig deeper in TikTok introduces a “Series” feature enabling creators to sell premium episodes.

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About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.



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