Google AdWords introduces click-to-call ads
In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”
What Google was saying, simply, was that it would allow phone numbers to display in ads and would charge advertisers when calls were initiated accordingly.
As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click.
Read all about it in Google To Introduce Click-to-Call (Billing) in Ads on Mobile Devices
Google would later introduce click-to-call phone numbers Jan. 28 on the Inside Adwords blog.
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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