A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.
Google announced last August that standard expanded text ads would be sunset for Search campaigns.
Starting July 1, 2022, responsive search ads will be the only ad type for Search campaigns moving forward.
What Does This Mean For Advertisers?
After the June 30th deadline, you will not be able to create or edit any expanded text ads.
If you already have expanded text ads created, they will still be able to serve alongside responsive search ads. You also can pause or enable them at any time in the future.
How Do You Prepare?
Google provides some useful options to prepare your campaigns for this change.
#1: Repurpose high-performing content
It’s a great time to analyze your existing expanded text ad performance to find the best-performing assets. Once you’ve identified those, create new responsive search ads with that content.
The goal is to focus on reaching the “Good” or “Excellent” ad strength.
#2: Check your Recommendations page
If you’re looking for additional ideas, the Recommendations page has custom insights for your responsive search ads.