Whether you’ve just set up a brand new barber shop, or have owned one for a long time, applying the right promoting techniques can help you reach a larger audience, thus helping your business grow.
Only 19 percent of businesses were satisfied with their marketing strategy in 2021. If you want to succeed then you must follow these businesses. Start by promoting your business in a better manner by:
- Deciding on the advertising techniques that you will apply to gain the attention of potential customers.
- Making use of social media tools such as Instagram to market your services to people.
- Hosting events and coming up with special offers to attract more clients.
The demand for barbers is very high in the US but competition is fierce. It doesn’t matter how good you are, getting that first customer can be tricky. Here’s how you can make the job easier:
Enlist your Shop on Online Directories
According to statistics, 12.86 percent of people rely on the internet to find local businesses. Enlisting your barber shop on an online directory like Google My Business can help people in your area find your barber shop.
If they search the internet for ‘barber shops near me’, they will immediately be directed to your barber shop.
Be sure to add top reviews, as well as photos of your business to make your shop stand out.
Set up a Social Media Presence
About 37 percent of the world’s population uses social media, which means your target audience is also there. In fact, about 33 percent of users say that they use social media to find businesses to purchase or avail services from.
This is why creating an Instagram, Twitter or Facebook account for your business to promote it to others is important.
You can start by creating a page for your shop. Don’t just write long captions about how good you are, show them instead by uploading pictures or videos of what you bring to the table.
Such posts are more likely to catch the attention of your followers than generic text-posts. Also, share all details about your business including the name and phone number. It might also be a good idea to use a free business hours template that you can hang outside your barber shop and also upload online so potential customers can know exactly when to reach you.
To ensure that you get the most out of social media, be sure to:
- Identify your target audience and choose a social media platform accordingly. Instagram and Facebook can be great for barbers.
- Be active. Don’t just create a profile for the sake of creating one. Harness its true power by regularly sharing posts, stories, etc.
- Be creative. If you’re posting a video, add music to it.
- Use hashtags and show people how you can make them look better.
With social media, you will be able to reach a wider audience but people living in a different city or country cannot be your target audience. Work on identifying your potential clients and use techniques that help you reach them. Joining relevant groups and using targeted keywords can be a great place to start.
Create Flyers
This old school method is as effective today as it was yesterday.
Design flyers for your barber shop and use them to spread the word. Flyers can solve the biggest issue with social media as they can be used to promote your business locally.
You can create posters without having to hire a professional. Find a reliable poster maker and come up with something unique. Put all relevant information on the flyer including your location, opening hours, and reviews.
Once done, spread these to your customers and usea digital version for online marketing.
Offer Special Discounts
Everyone loves a good discount, so come up with an offer that’s hard to bear. People are afraid of trying a new barber, after all, they can’t risk losing their hair.
A great way to attract them is to offer a discount. It might sound like a bad idea but it can help you win loyal customers.
Offering special discounts on your services can help increase sales because:
- They add value to your services and help you win new clients.
- Most discounts or promotional offers have an expiry date. This creates a sense of urgency among potential customers, pushing them to visit your barber shop as soon as possible.
- They help boost sales on days when business is slow. Putting up a discount offer can drive people to your shop.
While offering discounts is always a hit tactic, be sure to be careful. You don’t want to decrease your profits in the run to gain more customers. Create campaigns that benefit you.
Conclusion
This is all you need to know about promoting your barber shop. Start by creating an online presence but make sure to not neglect the traditional way.
