Search engine optimization (SEO) professionals have long expressed dissatisfaction with platforms other than WordPress, mainly because they prefer WordPress’s comprehensive SEO capabilities and customizability.
However, this perception may be outdated as Wix develops more robust SEO functionality.
The debate was sparked recently by an insightful Reddit thread on why SEO professionals remain wary of Wix, with contributions from experienced marketing professionals and industry insiders like Google’s John Mueller.
Emerging Wix Developments
According to the original poster on Reddit, Wix markets itself as a user-friendly platform designed for those with limited coding skills who desire to create their own website.
Over the past few years, Wix has incorporated increased SEO functionalities to cater to the needs of its growing user base. It even added generative AI tools for website design.
Nevertheless, Wix’s past reputation still lingers, creating a barrier for users with unfavorable experiences with the platform.
This wariness has generated a preference for WordPress, a platform praised for its innate SEO capabilities and customization options.
Employing SEO features on Wix makes the platform viable for SEO.
Notably, the discussion underscores that while Wix has improved its SEO capabilities, it is ultimately up to the user to use them effectively.