![Search Engine Roundtable’s 20th Anniversary Search Engine Roundtable’s 20th Anniversary](https://s3.amazonaws.com/images.seroundtable.com/ser-birthday-header-1700515340.jpg)
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Tomorrow marks the 20th anniversary of the Search Engine Roundtable – I would post this tomorrow, but it is Shabbat, and I will be offline most of the day.
I’ve been writing about search for over two decades and almost half of my life. More importantly, I’ve been doing it consistently every workday, several times per day, no matter how I feel, for 20 straight years. As I say every year and think almost every day, it is hard for me to fathom that I still can find several new things to write about every single day on this niche topic of SEO, PPC, and search marketing.
20 Years Of Passion:
20 years ago, I started this site as a way to keep notes on what the search marketing community was talking about. A roundtable of discussions, if you will, between the smartest search marketing minds. Finding new tests and concepts that most have not yet seen yet, to bring those to a larger number of search marketers. That passion and that mission have not changed – I still try to cover what the search marketing community is buzzing about, what the community cares about, and what the community is saying about those changes in our industry.
I still continue to publish several stories here a day and on Search Engine Land. I still produce my weekly video recaps, please subscribe to the YouTube channel. I also continued to do the search vlog where I try to bring more attention to new and maybe old individuals in our community, but I might be pausing this in the coming weeks. I also publish these videos on Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player. Don’t forget about the fun daily photos and big monthly Google webmaster reports. These are all aimed at saving you time while catching you up on new topics and making you smile at the same time.
If you want, you can read last year’s recap – the 19th year anniversary of the Search Engine Roundtable as well.
Our Growth & Analytics:
Keep in mind, we all switched over to GA4 so the numbers are not really apples to apples exactly. I think we saw a 6.5% increase in traffic this year, while last year, we saw a 6% increase in traffic from the previous year. Search traffic increased by over 12%, with an 11% increase last year. Our direct traffic was also up over 21%; last year, it was up 6%. Social traffic was up 18.5%, last year it was even. Email traffic was up 3.5%, but it was up 22% the year before.
Mobile traffic share is 41.6%, and add 2% more for tablet traffic, it was 43% last year. Chrome browsers still dominate on this site. US is still the most popular source of traffic, followed by India, then UK, then China and then Canada. 62.6% of the readers are male. Again, this is using GA4, not UA3, so the comparisons may be off. Also, this combines app usage and AMP (which we removed this year) usage.
There are now about 36,445 stories on this site, I wrote about 33,545 of them – about 92% of them. I posted about 2,000 stories this year alone! We also had about 19,000 comments posted this year on the published stories, so thank you for all who comment – I do read them all and do my best to deal with spam.
With YouTube, my channel – please subscribe has over 1,800 new subscribers (now at ~16,900 subscribers). There are over 6.7 million views on those videos, with over 68,000 hours of watch time. Oh, and I made just over $1,000 in YouTube ad revenue in the past year, which is $500 less than last year’s revenue. However, if you watch, you will see I have video sponsors now – thank you, sponsors!