Search Engine Land’s updated What is PPC guide is now available


Whether you are a small business owner new to digital marketing, or a novice looking to expand your paid advertising skills, understanding the basics of PPC is essential to enhancing your results and improving your website’s performance.

The advancement of PPC in the past five years is evident. This revised guide offers enhanced insights on:

  • New campaign types
  • Bidding strategies
  • Machine learning best practices
  • Assets

As an added benefit, this guide also features extra sections on:

  • Jumpstarting ads on emerging platforms like TikTok, Microsoft, and LinkedIn
  • Keyword research in the age of automation
  • Top acronyms and terms
  • Ad copy and RSAs

Our revamped PPC guide equips you with the necessary knowledge to effectively advertise your business online in 2023.

Check out the guide here.

New on Search Engine Land

About the author

Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.



Read original article here

Denial of responsibility! Search Engine Codex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More