Google AdSense has been a great way for publishers to monetize their content through ads. Since the inception of AdSense in 2003, publishers have relied on this product offering to earn additional revenue on their websites and mobile apps.
As the nature of user experiences change throughout the years, so has Google’s product offerings.
Google announced its newest feature for AdSense, Related Search for Content.
If you’re one of the two million people who use AdSense, read more about this new monetization opportunity.
What Is Related Search For Content?
Related Search for Content is a new feature available in Google AdSense.
It serves as a contextual navigation area that shows users search terms related to the content they’re viewing on a website.
After a user clicks a search term, they are taken to a search results page on that publisher’s website. The search results page then shows other relevant topics, including search ads.
Benefits Of Related Search For Content
There are multiple benefits for enabling this feature for your website or app, including:
- Increased site engagement
- Relevant search ads
- Incremental revenue
- Better user experience
The first benefit is that it increases user engagement on your site, including: