Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide.
The feature, which was first announced last year and has been in testing for several months, allows advertisers to add keywords to exclude traffic from all search and shopping campaigns, as well as the search and shopping portion of Performance Max, for greater brand safety and suitability.
1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account Settings, you can add keywords to exclude traffic from all Search and Shopping campaigns, and the Search and Shopping portion of PMax for brand safety: https://t.co/B0VBApPVCm
— AdsLiaison (@adsliaison) January 27, 2023
Advertisers can access this feature from the account settings page to ensure their campaigns align with their brand values and target audience.
This is especially important for brands that want to avoid appearing in contexts that may be inappropriate or damaging to their reputation.
In addition to the brand safety benefits, the addition of account-level negative keywords makes the campaign management process more efficient for advertisers.
Instead of adding negative keywords to individual campaigns, advertisers can manage them at the account level, saving time and reducing the chances of human error.
You no longer have to worry about duplicating negative keywords in multiple campaigns or missing any vital to your brand safety.
