Drive Execution & Growth: SEO Audits in 2023 … and Beyond
Aleyda Solis
Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She stresses radical audit prioritization, quick wins, quality frameworks, and forecasting while advocating for clear communication of trade-offs and leveraging AI to overcome bureaucratic hurdles.
Build Better Backlinks for Local Brands
Amanda Jordan
Amanda provides valuable insights into building effective backlinks for local brands, underlining the importance of categorizing links by local and topical relevance. She shares practical strategies for analyzing competitors’ link profiles and identifying quality local link opportunities, emphasizing that even a single good local link can boost your rankings.
Back to the Future: What Marketing History Can Tell Us About the Future
Andi Jarvis
Andi kicks off the second day of MozCon by reminding us that people – not robots – are at the heart of marketing. He encourages SEOs to engage directly with customers for content ideas and showcases how the classic FAB (Features, Advantages, Benefits) strategy, when reversed, can enhance your efforts!
Beyond the Written Word: Future-Proofing Your Content Strategy by Leveraging Multimedia Formats
Azeem Ahmad
Azeem makes his MozCon debut with a compelling talk on evolving content strategies to stay ahead of the competition. He discusses the shift from basic metrics to advanced data analysis and stresses the crucial importance of understanding what users want and how they want it. Azeem shares actionable tips for creating engaging audio and video content, such as current events commentary and software demos.
From Fear to Forward Motion: Navigating the Future of Analytics with Confidence
Brie Anderson
Brie takes the stage to demystify GA4! She reiterates that while the transition can be challenging, it’s a necessary step forward. She outlines key GA4 components: Data Streams, Events, Conversions, and Audiences, illustrating their roles in effective data tracking and reporting. Brie encourages marketers that while GA4’s learning curve may be steep, we’re all in this together!
