Starting July 10 Microsoft will enable automatic updates for shopping campaigns.
How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data for the products offered. If a price change or availability issue is detected such as if an item is out of stock, the product information will be updated in your ads.
Opting out. You can opt-out of auto-updates by navigating to the Automatic Updates tab under Settings in your Merchant Center account. Keep in mind that if your products are not up to date, your ads may be disapproved.
Read the announcement. You can read the announcement on the Microsoft blog.
Why we care. It seems like Microsoft has been in the news a lot lately. In June alone they launched a new retail marketplace and announced Cash Back promotions for product ads. The new shopping features could be attractive to advertisers looking to expand their reach.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
