Several key updates have been announced in the latest Microsoft Advertising product roundup.
Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets.
Additionally, Microsoft is expanding support for advertising customers into new territories and rolling out updates concerning advertiser identity verification.
Overview Of New Features
Audiences Now Available in Editor for All Markets
One of the most significant updates is that audience targeting is now available in Microsoft Advertising Editor globally.
This allows advertisers to make bulk changes to audience associations for remarketing, in-market audiences, dynamic remarketing, similar audiences, customer match, custom audiences, and custom combination lists.
Previously, creating and managing audiences had to be done through the Microsoft Advertising online interface.
Microsoft also announced expanded availability of in-market audiences across EMEA, APAC, and LATAM markets.
Updates to Responsive Search Ads
Microsoft has fully released auto-generated assets for responsive search ads (RSA) in Microsoft Advertising.
Advertisers can now serve assets that are automatically generated alongside the ones they have provided. This feature has reportedly led to a 9.4% increase in click share and an 8.3% increase in click-through rate for advertisers who enable auto-generated assets.
