The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them?
There is a lot, I mean, a lot of buzz on this news, just see Techmeme. There is also a lot of buzz around ChatGPT, which we covered here a few times.
Personally, I don’t think ChatGPT is a Google or search engine killer, as I wrote on Search Engine Land but it 100% has amazing use cases. I know a lot of schools and teachers are concerned about it. But to replace search completely, I don’t think so.
And Google has pretty advanced AI, I think they can compete if necessary, despite all the code Red reports.
That being said, I think there are many good cases for ChatGPT to supplement search results and I am looking forward to see how Microsoft integrates it into Bing. Seems like we will see it pretty shortly.
Here is what the Bing chatbot looked like previously:
It will be interesting to see how much Microsoft does with it above and beyond what we are all thinking:
More about Bing ChatGPT: “If a user asked a question about the French Resistance during WW2, ChatGPT could suggest a related query about the Vichy France regime while explaining the relevance to the original query, even if the user didn’t mention those keywords.” Mockup below 🙂 pic.twitter.com/yen0M8h9DL
— Glenn Gabe (@glenngabe) January 4, 2023
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