Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.”
Here are the highlights of the report:
- Revenue was $64.7 billion and increased 15% (up 16% in constant currency)
Here is how the advertising revenue chart looks specific to search and news advertising revenue increases quarter to quarter (over):
It seems to be going in the right direction.