![Meta unveils ad free Facebook & Instagram subscriptions in Europe Meta unveils ad free Facebook & Instagram subscriptions in Europe](https://searchengineland.com/wp-content/seloads/2023/03/Shutterstock_2221174769.jpg)
Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe.
People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November.
Users that opt to pay for a subscription, which will cost €9.99 per month on the web or €12.99 per month on iOS and Android, will not have their information used for ads.
Why we care. The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. Nonetheless, the expense of these paid services, coupled with the planned additional fees for next year, may act as a deterrent for potential sign-ups.
Subscription costs. An ad-free experience will be applied to all linked Facebook and Instagram accounts in a user’s Accounts Center, meaning users will only need to pay for one subscription to cover all of their accounts. However, that is set to change next year.
From March 2024, an additional fee of €6 per month on the web and €8 per month on iOS and Android will apply for each additional account listed in a user’s Account Center.
Why now? Providing a choice to subscribe without ads meets European regulations and lets Meta serve users in the EU, EEA, and Switzerland. The CJEU confirmed that a subscription model like ours is a valid way for users to consent to an ad-supported service.
Who is eligible? To begin with, Meta is only rolling out ad-free experiences for people aged 18 years and up. However, the tech giant is continuing to explore new ways to offer teens a “useful and responsible ad experience” in light of the EU’s evolving regulatory landscape.