It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process.
Meta is expanding the number of regulatory licenses it accepts from three to 27, which should make many more businesses immediately eligible to run ads about crypto.
Previously, in order to run ads about cryptocurrency on Meta, businesses had to submit an application and include information about the licenses they have, whether they’re publicly traded on the stock exchange, and other relevant details.
Meta is moving away from relying on a multitude of signals to confirm whether a business can run ads about crypto.
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Now, businesses can run ads about cryptocurrency simply by holding an eligible license.
Why Is Meta Changing Its Policies On Running Ads About Cryptocurrency?
Meta says it’s changing its policies because the cryptocurrency landscape has matured and stabilized in recent years.
In addition, more government regulations have been put in place that set clear rules for the industry.