Newsletters were once the domain of email marketing, but LinkedIn is taking steps to modernize them for the social media age.
The rollout of LinkedIn Newsletters is an extension of the Articles for Pages featured introduced last year, which allows businesses to create and publish long-form content.
The goal of Articles for Pages is to provide better engagement with followers and invite conversations. Newsletter extends that idea by providing subscriptions to recurring articles with similar subject matter.
Businesses on LinkedIn can serialized articles about specific topics, and businesses can subscribe to those articles in the form of newsletters.
The whole process of getting started with newsletters is easy and helps not only increase engagement with followers, but extends the viewership outside of the main platform.
How LinkedIn Newsletters Work
You can create a LinkedIn newsletter in three simple steps:
- Create: Start writing an article on and select “Create a Newsletter”
- Publish: When you publish your newsletter it will post to your feed and LinkedIn will notify your followers
- Review performance: View the analytics of each newsletter sent out and quickly assess the number of subscribers
When someone reads articles published by your LinkedIn Page, and wants to be kept up to date with similar content, they can subscribe to it as a newsletter.
When you create new articles within that serialized subject, subscribers receive an automatic one-time notification. From there they can opt in to receive email and in-platform notifications when you publish new content.
LinkedIn has already seen success with early adopters of newsletters such as news publisher, Insider, and video meeting company, Zoom.