It’s true that generating backlinks can seem complex, but they remain one of the more effective SEO strategies. We’ll share 8 link-building strategies you can use to improve your website’s ranking.
What are Backlinks?
Your website earns a backlink when an external website links back to it. These backlinks should point to a specific page on your websites, such as a blog post or a product page.
Backlinks work best when they come from websites that are relevant to your topic or niche. Links that come to you from link farms, gambling websites, or adult sites won’t help you boost your ranking and could lead Google to penalize your website.
Why are Backlinks So Important for Your Website?
Backlinks operate like a qualified referral. If you earn a backlink from a website with authority, it can signal that your products, service, or website can be trusted.
Backlinks can increase your website’s page authority in the eyes of Google. The more qualified backlinks, the more trustworthy your website appears, and the more likely Google recommends your website for people to click through to.
What Impact Do Backlinks Have on Your SEO?
Improved Authority
As mentioned above, SEO backlinks can improve your website’s page authority, which can signal to Google that you’re a trustworthy source when it comes to your market or niche.
Earn More Organic Traffic
A good backlink strategy can increase organic traffic to your website. Ranking higher on Google SERP brings you more attention and unpaid clicks.
What are Link Building Strategies?
Earning quality backlinks will take some time and plenty of good strategies. You’ll need to understand your current backlink profile and the quality of the links your website earns.
Link-building strategies are specific techniques you can use to improve your backlink profile. Strategies can range from somewhat simple (improving your on-page content) to incredibly complex (digital PR.)
Here are 8 link building strategies you can try for your backlink portfolio: