Adding images to written content can help add context for readers and keep them engaged for longer periods.
In turn, that could lead to more time on site, which increases the potential for more pageviews per visit.
There are SEO benefits associated with images as well, such as the ability to earn traffic from more surfaces in Google.
But we all know it’s possible to have too much of a good thing when it comes to SEO.
A few keywords are great, too many is keyword stuffing. Using some structured data is helpful, but going overboard can lead to violations of Google’s guidelines.
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Are there any SEO risks associated with using too many images?
That’s the claim we’ll address in this chapter as we answer whether the number of images in a piece of content is a Google ranking factor.