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Know who you/the client is talking to:
Caveat: This is 1000% not as powerful as conducting research directly with your target audience via a client discovery session, user focus group, or a “jobs to be done” formal research session. Ideally, you confirm what you get from AI with human conversations with your target audience.
But if you’re lost as to who you are talking to, this is a better starting point than not thinking about your target audience. I’ve enhanced my basic prompt here with tips from Andy Crestodina to make it a chained set of prompts:
Prompt 1:
Build me a persona of a [job title] who works for a [company type] company. List the roles, goals, challenges, pain points, and decision criteria for selecting a [your company type] company.
Prompt 2:
What keeps that persona up at night?
Prompt 3:
What words does that persona use to describe his/her [service] challenges and solutions?
Prompt 4:
If you were [describe your persona], what online resources would [persona] read to help you be more effective at your job?