Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in.
Google’s latest installment of its Lightning Talks series on YouTube goes in depth on the subject of enabling key moments.
It breaks down the various ways you can enable this search feature for video content by manually identifying important clips, or letting Google find key moments automatically.
First, let’s go over what key moments are and then we’ll look at how to enable them.
What Are Video Key Moments?
Key moments are a way for users to jump directly to the point within a video that’s most relevant to their query.
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In Google Search key moments can appear alongside a video result as seen in the featured image for this article.
For each key moment in the video you’ll see: