Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations.
This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives.
So what is this new(ish) concept that has digital marketing teams hassling web developers about? Can it really improve the way we do SEO?
What is a headless CMS?
Simply put, a headless CMS is a content management system that separates the process of creating and managing content from how it is presented on websites or applications.
It gives marketers more flexibility in delivering content to different devices and platforms, resulting in faster loading times and the ability to create personalized experiences.
How headless CMS works in practice
Imagine having a React JS site where your content changes must go through your dev team. Then you have to wait for their sprint to push to production. How long does that usually take you?
Headless CMS platforms help solve this problem for organizations by removing that dev barrier.
With a headless CMS setup, content marketers can publish new content and edit existing content from a normal CMS like WordPress or even a custom-built CMS.
Any content added into the headless CMS sends that content to the main website through API integration. The dev team creates sections for the content to populate.