Looking for ways to scale your Google Ads account and advance your strategy?
Are you optimizing for offline actions, too, like calls and sales?
On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail.
Scott and Simpson showed ways you could use Google Ads and other tracking systems to optimize your offline activity and maximize your ad ROI.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
What Is An Offline Conversion?
Offline conversions involve activities outside online platforms like websites, apps, or software.
These non-digital actions, often tracked in a CRM, mainly consist of sales or closures. By optimizing offline activities, we can concentrate on making sales instead of online conversions.
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How To Optimize Google Ads For Offline Sales
Let’s take a step-by-step walkthrough of the process.