These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this.
That’s where digital marketing agencies come in.
Unfortunately, the online space for marketing services is just as crowded for agencies as it is for everyone else. So if you want to earn your future clients’ business, you first need to prove your mettle by fighting for visibility in the SERPs.
To learn more about how potential clients are really searching, we examined the top 100 keywords related to “marketing agency” by volume.
Here’s what we learned.
How People Search for Marketing Agencies
Using the Keyword Magic Tool, we studied the top 100 keywords by volume in the US keyword database, related to the term “marketing agency.” Of these:
15% were brand-related keywords.
While 15% of the keywords on our list were associated with a specific agency brand, the quality of those keywords varied significantly. For example, the top brand-related keyword by volume was “thrive,” but the intended meaning behind this search is ambiguous.
“Thrive” could also refer to several unrelated companies, such as cruelty free beauty brand Thrive Causemetics, grocery brand Thrive Market, or the behavior change management focused Thrive Company. Even if we just look at marketing agencies, this keyword could also refer to Thrive Internet Marketing Agency (which ranks at position 10), The Thrive Company, or Thrive Digital.
As a result, it’s unclear how much of the search volume for this keyword is actually relevant, or which agency it refers to when it is relevant..