In this blog post, we take a deep dive into negative SEO A/B tests and their insights.
If you are curious about how you can prevent your on-page SEO from negatively affecting your site, then keep reading.
Most SEOs in the enterprise sector have quarterly and annual SEO goals. SEOs use SEO key performance indicators (KPIs) to measure SEO goals. An example is a percentage of lift in organic sessions or an increase in conversion rate. When an SEO hits or exceeds their SEO goals, this can lead to bonuses and raises.
What SEOs don’t always consider is how to protect their web pages from a loss of organic traffic due to optimizations that adversely affect their sites. Without a line of sight to this issue, SEOs are implementing changes blindlybased on SEO best practices, making SEO goals harder to hit.
When does on-page SEO have a negative impact?
Website content changes can come fast and from many different departments in an enterprise organization. As SEOs, we have not had a way to push back on what is a good or bad optimization, except by quoting SEO best practices.
While SEO best practices are a good starting point, they consistently have different results on different websites.
How do you know if the change you are optimizing for will be positive or negative?
The truth is you can’t know without SEO A/B testing.
SEO A/B testing can show you what type of change your optimization will yield: