Why is our traffic declining?
SEO professionals, marketers, business owners, and stakeholders have this same question and concern.
Traffic = customers = revenue. We all know it.
Managing your site more effectively, making more confident business decisions, and winning over stakeholders can all be achieved by understanding the source of traffic loss.
On March 16, I moderated a sponsored webinar presented by Wayne Cichanski, Vice President of Search & Site Experience at iQuanti.
He shared tips to help you diagnose traffic loss, discover what may have caused it, and determine how to address it.
Here is a quick summary of the webinar. To access the entire presentation, complete the form.
Uncover What Causes Traffic Drops
Most often, organic traffic declines are a combination of three triggers:
- Change in ranks.
- Change in volume.
- Change in CTR.
A general formula to take into consideration is: