Today, we continue on the journey of the expert SEO agency that’s been working with their client, Edelweiss Bakery, to increase the bakery website’s online visibility.
Thanks to the agency’s hard work, the bakery’s website increased organic traffic by 214%!
The agency also started to optimize the bakery’s blog to gain additional traffic and conversions. In the previous episodes of the SEO Reality Show dedicated to blog creation, the agency completed the following:
- Topic research and analysis
- Content plan
- Impactful blog theme
- Technical content brief
- Blog technical audit
With all of this preparation in place, the agency was ready to create the content itself! And since they had developed an ambitious content plan (with a goal of publishing around 14 articles per month), they knew that outsourcing the content writing was their best option to achieve their goals on deadline.
The Process
To deliver high-quality content at the kind of volume that would allow the bakery to publish posts as often as the agency thought was beneficial, outsourcing was a given. But, with so many options available to the agency, the challenge became selecting the best freelance model that would work for the bakery.
Fortunately, our partner SEO agency is an expert at sourcing both internal and external content writing resources for their clients. One of the external resources the agency relies on is the Semrush’s Content Marketplace, which makes it easy for clients to receive quality blog posts quickly.
So today, we’ll walk you through the process of HOW this agency created an article about the Authentic Bavarian Pretzel Recipe (Laugenbrezeln) using the Content Marketplace.
Step 1 — Creating an account & adding funds
First, the agency went to https://www.semrush.com/marketplace/, signed up, and chose the basic subscription plan to get started. They then added funds to their account balance that could be used to generate content.
Below, you’ll see the landing page that customers find when they’ve come to the Content Marketing Place: