An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers.
The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector.
Notably, 80% of the sources listed in these AI overviews do not rank organically for the original query.
“Ranking #1-3 gives you only an 8% chance of being a source in AI overviews,” Góralewicz stated.
🗞️ Google AI overviews vs. eCommerce 🗞️
We just finished analyzing 25k eCommerce queries.
TL;DR
– 16% of queries return AI-overview (previously SGE)
– 13% of search volume from search goes through AI overviews