Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature.
Ginny Marvin, Google Ads Liaison, revealed that the company will now choose photos from advertisers’ LSA profiles to display in their ads.
Local Services advertisers: Starting today, we’ll begin selecting photos from your LSA profile to show in your ads. Photos will be selected based on their likelihood to increase engagement with your ad.
Some things to note with this update:
•Adding photos to your Local…
— AdsLiaison (@adsliaison) August 7, 2024
According to the announcement, this change is designed to increase ad engagement. The selection process will be based on an image’s perceived likelihood of improving user interaction with the advertisement.
Key Points of the Update:
- Photo inclusion may affect ad ranking
- Google recommends uploading 3-5 images to LSA profiles
- Photos should be high-quality, relevant, and original
- Not all ads will consistently include photos
Impact On Advertisers
This update introduces a new variable for Local Services advertisers to consider.
While Google suggests that adding photos could improve ad rankings, the actual impact remains to be seen.
