I am hearing some reports that Google is testing a new user interface for the Google Merchant Center. The new interface is not just some design changes but an overhaul of the way you use Merchant Center.
Mike Ryan posted on Twitter with some hints about this new Google Merchant Center user experience. Mike said ” limited number of users are getting access to a new UI for Google Merchant Center. It appears to be a significant iteration on GMC, not just a cosmetic change.”
Mike said he believes the API will have similar or the same features on this new interface as the old one, maybe the API is changing with this, or maybe not?
Here is what Mike shared but I am still trying to find screenshots of the new UI, do you have any?
My understanding is that Google wants to simplify the GMC with this new launch. Ok, MC is sometimes rather clunky, or rather, things can be hidden. But my quiet fear is that “simplify” is a code word for reducing options and control.
— Mike Ryan (@mikeryanretail) October 28, 2022
Just last week I discussed on my podcast that I predict the Merchant Center will increasingly become a “center of gravity” in the Google Ads universe. So was I wrong? Is GMC getting dumbed down?
— Mike Ryan (@mikeryanretail) October 28, 2022
This trend is visible with new insights released to GMC like pricing insights, bestseller and demand insights, competitor insights, and scorecards.
