Google Shopping Experience Scorecard To Promote Merchants In Search Who Provide Excellent Customer Service
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for merchants who provide an “excellent customer experience.” In short, if you provide a good customer service, Google will reward you with higher rankings and more visibility in Google Shopping search.
The email says the Shopping experience scorecard will be based on metrics such as:
- Delivery time
- Shipping cost
Then if you do well on these metrics, Google said your listing may be eligible for:
- A boost in ranking
- A badge
- Other benefits that will help consumers find your business
Google added that “you will not be penalized if you don’t offer a certain level of customer experience or if you don’t link some or all the metrics to your Merchant Center.”