While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on Memorial Day – I get that – but there seems to be more movement than normal.
So, was there a Google Search ranking update over Memorial Day weekend? Let me share what I am seeing but before I do.
Just a reminder that we saw Google ranking volatility around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later. It has been a busy month.
SEO Chatter
I began seeing chatter at WebmasterWorld on Sunday, May 26th and the chatter continued on through yesterday. Here is some of what was said in the forums:
Wow, I am seeing a 70% drop in traffic to my site’s homepage this weekend. Now a drop is normal on holiday weekends, but certainly not 70%….what’s up with that?
Very poor weekend for my global site at 60% yesterday and so far today after 20 hours at 40%. I expect tomorrow to be equally low.
UK hotel site ended up yesterday after a very slow start and has been extremely busy today as hoped for with food and live music.
What a strange weekend. Saturday traffic from Google collapsed, Sunday a strong increase, today so far 1 hour a lot of traffic, one hour as good as nothing, this has been going on since 6 am. I give up trying to understand that.
For me too, a little bit down again at the weekend. It goes down, down and down. Nobody knows why or why. I’m slowly but surely coming to terms with the fact that this topic no longer has a future. 🙁