I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.
Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.
Let’s start with the tools today.