Right before the big Thanksgiving Black Friday and Cyber Monday holiday season Google decided to flip the switch and roll out a core update. Google just announced that it will begin rolling out later today the November 2021 Core Update.
Yes, I am surprised it is rolling out just a week or so before Thanksgiving and it will continue to likely take two weeks to roll out, which means it will roll out during Black Friday and Cyber Monday online shopping.
As I wrote this morning, I expected Google to wait until at least December to roll it out.
Later today, we are releasing a broad core update, as we do several times per year. It is called the November 2021 Core Update. Our guidance about such updates is here:https://t.co/0LAL28ueDq
— Google Search Central (@googlesearchc) November 17, 2021
I am also surprised the Google Search Central account announced it and not the Search Liaison account.
Just yesterday, Google said it does not know when the next core update will be released… Funny, right?
Again,I am shocked and so are others:
Oh boy. Here we go! I’m surprised with the timing… It’s right before Thanksgiving weekend, Black Friday, Cyber Monday, etc. Wow, get ready. This should be interesting. 🙂 https://t.co/J1SBQsKb0d