Google has just released the newest version of the Ads API, version v11_1.
What’s changed. Here are the major changes according to Google’s release notes.
- Added support for the following metrics in the campaign report:
segments.hourin the campaign report.
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What is the Google API. The Google API allows developers to interact directly with the ads platform, making large or robust accounts and campaigns easier to manage. With the ads API, you can:
- Automate account management
- Create custom reports
- Manage inventory
- Manage smart bidding strategies
Why we care. Developers who use the Google Ads API should make note of the new updates and plan management of their accounts accordingly.
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