Are you concerned about syndicated content outranking your news content?
Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content.
The Twitter discussion began with data compiled by John Shehata, CEO of Newzdash.
Here is a complete data analysis of Content Syndication impact in Google Search for News publishers with the list of most impacted sites and estimated traffic share going to Yahoo syndicated content vs original content. Data by NewzDash based on millions… pic.twitter.com/d4aFlaQMJ2
— John Shehata (@JShehata) July 7, 2023
The main finding: Yahoo News consistently gets a high proportion of traffic for syndicated news content compared to the original publisher sites.
When Yahoo syndicates publishers’ content, that syndicated version often outranks or ranks similarly to the original content in Google search and news results.
Hence, Yahoo News likely receives a significant portion of the traffic that could have gone to the original publisher sites.