Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content on Page 1 that shouldn’t be there.
Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today with multiple corrections).
The author: Gizmodo Bot.
Page 1 for [Star Wars movies]. Despite multiple errors, the article ranked just fine:
Now it is in Position 5, but earlier in the day, it was in Position 3, above the Rotten Tomatoes page.
Freshness may have been a key factor here. Also, Gizmodo is a strong brand and publishes lots of content on this and related topics.
This article. It lives on the io9 section (which publishes content around science-fiction and fantasy movies, TV, books, comics) of the technology blog Gizmodo.
The editor’s response. As well all know, AI-generated content isn’t bad just because AI created it. However, this was so bad James Whitebrook, deputy editor, ranted about it on Twitter: