Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms.
Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes.
Vehicle listing structured data lets car dealerships display their for-sale inventory on Google Search, Maps, and Business Profiles.
The structured data enables a new search experience where potential buyers can filter and learn about available vehicles on Google, including key details like pricing, features, and availability.
This feature is now offered in English in the United States on mobile and desktop.
Streamlining Dealership Listings with Structured Data Markup
Google has introduced a new way for car dealerships to display their inventory listings. This involves adding markup to the HTML code of dealership websites to provide details about available vehicles.
The new markup method is more straightforward than Google’s previous approach, requiring dealerships to upload data feed files.
With structured data, dealerships can integrate vehicle descriptions, pricing, availability, and other details into their existing car listing pages.
This new option may work better for dealers who find feed files too complex or have not yet signed up to provide inventory data to Google. However, feed files are still an option.