Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores.
The update focuses on yielding during out-of-viewport ad slot insertions when using Single Request Architecture (SRA).
INP Improvement: Focus On Ad Loading Efficiency
The new feature allows for more strategic ad loading, particularly for ad slots not immediately visible to users.
The ad library prioritizes more immediate content and interactions by yielding to these out-of-viewport insertions, potentially improving INP scores.
Gilberto Cocchi was first to notice this update:
Google Publisher Tag Ads Library just released an INP specific improvement Yielding on out of viewport ad slots insertions via SRA.
Publishers can also decide to yield on every slot including the in-viewport ones by using the adYield Config option. pic.twitter.com/ODpe3tkC0D— Gilberto Cocchi (@gilberto_cocchi) July 30, 2024
New adYield Config Option Introduced
Google has also introduced an adYield Config option, giving publishers additional control over ad loading behavior.
This setting allows publishers to extend yielding to all ad slots, including those within the viewport, offering more flexibility in managing site performance.