Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP).
This update aims to give customers a more comprehensive view of a business’s online activity and engagement.
According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.
This feature is currently available for select regions and may not be accessible to all Business Profiles.
Manage Your Social Media Links
To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile.
You can add one link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube.
Google emphasizes the importance of following specific formats for social media links to ensure they function correctly within the Business Profile.
For example, a Facebook link should follow the format “https://www.facebook.com/{username},” while an Instagram link should adhere to “https://www.instagram.com/{username}.”
Adding, Editing, & Removing Social Media Links
Adding, editing, or removing social media links is straightforward.