Google Explains How AI Keeps Search Safe Via MUM & BERT

A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results.

Highlights:

• Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks.
• Google uses BERT to improve its understanding of when a searcher is looking for explicit content.
• Using BERT in this way has reduced “unexpected shocking results” for searchers by 30% in the past year, according to Google.

Google promoted the post via its @SearchLiaison account:

Learn more about how AI systems like BERT and MUM are helping and will help Google Search to better provide people with personal crisis support information, as well as further reduce chances of getting unexpected explicit content or spam in our results: https://t.co/TMOIgKvx9e