Google is now requiring that the video be the main or primary content on the page for it to show your video in video mode, not just as video thumbnails in the search results like it did back in April. Google announced, “we’re extending this change to search results in Video mode.”
As a reminder, Google changed the search results to not show video thumbnails for search results where the page did not include the video as the main or primary part of the page’s content. So if you embed a video on a page, as supplementary material or content to the page, that would not qualify to show as a video thumbnail in the Google search results. As a reminder, Google added the video has to be in your face for it to the the main content on that page.
Now this is expanding to videos show in the video mode, video tab, in the search results. This is what that section is:
Google began rolling out this change yesterday and it will take about a week to complete.
What does it mean to have the video be the main part of the content? Google said, “With this update, clicking a result in Video mode will only take users to a page where the video is the main content. Here’s an example of a page where the video is the main content of the page: the video is above the fold, it’s prominent, and the main purpose of the page is to watch that video.”
Here is an example of video content that is not the main content:
- A blog post where the video is complementary to the text rather than the primary content of the page