Google is now showing a new set of search results when people look for deals.
Searches with words like “deals” and “Black Friday” will trigger a dedicated feed of discounted products in Google Shopping.
In addition, the new feed can be accessed any time from the Shopping tab without a specific query.
All products in Google Shopping with a “deals” badge are eligible to appear in the feed.
With this update Google is rolling out new ways for merchants to measure the performance of deals, along with new integrations with Shopify and WooCommerce.
Here’s more about the changes to Google Search & Shopping that are available now.
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Google Shopping Deals in Search Results
Merchants can target deal-seeking shoppers by adding a deals badge to qualifying products.